Technology changes many things, including the world of marketing. . New features were born by technological sophistication, especially the internet, make marketing experts realize that they should reach the right consumers with the right message at the right time. If you will choose location-based advertising and location-based marketing, you can gather more info about Propellant Media Atlanta.
After geolocation technology was discovered, it is easier to reach potential customers. Promotional SMS that certain company sends to your mobile is one of the technology products. Your business must target the consumers so you must consider the use of geofencing technology for your business. When you choose geofencing advertising, you can advertise your business to everyone in a certain location.
Geolocation identifies the geographical location of an object, such as a cellphone, radar source, or computer terminal, which is connected to the internet. The familiarity of today’s people with their cellphones has become one of the loopholes combined by marketing experts to utilize geolocation. How does geolocation work? By tracking the existence of the devices we use through Radio Frequency Identification (RFID). RFID is a kind of electromagnetic wave; WiFi and Media Access Control (MAC) address.
The distribution of promotional SMS is only one way to use geolocation technology. It refers to as Geofencing. The mechanism uses the SIM card operator or provider. Manufacturers pay to operators to send certain messages broadcast to anyone within a certain radius of their tenants. The SIM card that is embedded in the cellphone makes the provider’s server will automatically read your location so that you can immediately send the promotional SMS.
This method is not the only one that can be utilized from geolocation. Manufacturers can not only throw their product offer directly in front of consumer mobile screens, but they can also even read tastes, recommend products, and even lead consumers to recommended stores.