In the current millennial era, every company would agree that social media plays a role as a powerful marketing tool. Because almost every circle of modern society is very active in using it. Through social media, companies can connect and interact widely with various audiences. In addition, the costs incurred are also relatively cheap when compared to other marketing media with fairly promising results. The social media marketing strategy also allows companies to choose segments that are suitable for the product to be marketed. However, if you also want to attract your neighbors, the geo fencing marketing technique is very effective for it.
Apart from social media, promotional strategies through free product offers are still considered the most successful method. It’s because society does not want a product that is given away for free? Another reason for this strategy is that people may not have bought a product because they do not feel the need to use it. So that when they get the product through a free product offering, they will try and allow a purchase to occur afterward.
Each company can offer its products through the selection of an event or the right event. The offer can also be done on a personal approach or product banding to prospective buyers. If the company’s products are in the form of services and digital media, then the company can offer a free trial, so that it can attract potential customers by knowing more about the products offered.