Innovation and technology are present in the digital age to make it easy for users, including the advertising world. One such innovation is programmatic advertising. Programmatic advertising is programmed advertising that provides high efficiency for buyers and publishers around the world. Thus, conventional methods of contacting the intended platform by telephone are no longer effective. Programmatic ads are actually new ways of advertising in the media. It’s because there are so much media these days, it is not possible to contact one-on-one to advertise our products in its place. Our time must be limited. Additionally, if you prefer to use an advertising service that boosts your location-based business, we suggest you try geofencing advertising services.
The way it works does not take long. Advertisers can casually choose the format that is appropriate for the product being advertised. Advertisers also do not need to call the destination publisher for price negotiations because the application of the programmatic ad is already connected to the publisher. Ad prices can also be adjusted to the advertiser’s budget.
In programmatic ads, advertisers can develop advertising strategies using videos with special formats and can choose an audience that is suitable for these advertisements.
These programmatic ads have special ad formats. There are banner boats, there are form ads, and there are influencer ads. So we make further use of creativity in advertising products. Instead of using banners, we use influencers to make video advertisements, the impression becomes more millennial.